Our Vision

Our purpose is to actively protect and enhance people’s lives

We play a proactive and leading role in improving people’s lives through insurance.

We are dedicated to the true role of insurance - managing and reducing risks for people and entities.

Generali is also committed to creating value.

We care deeply about the future and the lives of our clients and our people.

Ultimately, we have an impact on the quality of people’s lives: wealth, safety, advice and service help people’s quality of life in the long term.

Our Mission

Our mission is to be the first choice by delivering relevant and accessible insurance solutions

First choice
Ultimately, we have an impact on the quality of people’s lives: wealth, safety, advice and service help people’s quality of life in the long term.

We guarantee that the results will be achieved, striving to provide the best performance possible.

We know how to foretell and fulfil needs, taking opportunities. We tailor the solutions on the basis of the needs and habits of our customers, so that they will recognize the value.

Simple, above all. Easy to find, understand and use. Always available at a competitive price.

Insurance solutions
We want to propose fully comprehensive, personalized insurance solutions in terms of protection, advice and service.

Our Values

Deliver on the promise
We wish to build a trusting, long-term relationship with our employees, clients and stakeholders.
Our work is all about improving the lives of our clients.
We use discipline and integrity to fulfil this promise and make a positive impact in a long-term relationship.

Value our people
We value our people, encourage diversity and invest in continuous learning and growth by creating a transparent, cohesive and accessible working environment.
Developing our people will ensure our company’s long term future.

Live the community
We are proud to belong to a global group with strong, sustainable and long lasting relationships in every market in which we operate.
We feel at home in every market.

Be open
We are curious, approachable, proactive and dynamic, with open, diverse mindsets and we want to look at things from a different perspective.

Some examples about our Values in action in 2015

Deliver on the promise

Deliver on the promise

The end of 2014 represented a turnaround for Generali that celebrated the achievement - one year ahead of the 2013 – 2015 plan - of ambitious targets in terms of Solvency, operating result, cash flow and cost reduction.
This result was achieved through the sale of several non-core assets. At the same time we acquired minority interests in assets critical to our business, which we now fully control, especially in Central Eastern Europe. We also reorganized the business in Italy.
Also 2015 results confirm the target achievement.


Value our people

Our new strategy was 100% developed internally.

Our employees were highly involved in both the development of new strategy (the Leave Your Mark initiative involved +300 employees) and the subsequent distribution through the Group business units:

  • a team of about 40 talented young colleagues from the Group 
  • a steering committee of senior colleagues, Global Leadership Group (GLG) members and senior managers 
  • 5 mesi di lavoro entusiasmante 

Live the community

As insurers, considering our high social impact, we cannot ignore the context that we operate in.

We have always been committed to improving and protecting the local communities in which we operate. We continued to take a strong level of interest in the community in 2015.

Management of serious injury
We changed our approach to serious injury cases, introducing greater focus on the customer compared to the more traditional compensation-based approach.
This new approach already operates in Germany, France and Austria, with already more than 250 new cases managed, and a strong focus on training and development of new professionals. It is currently being introduced to the Italian market.

Injuried-centric ‘human touch’ approach

Injured-centric “human touch” approach

Extreme events

We are aware that a timely, effective intervention can help to lift entire communities hit by extreme events.

Tornado in Riviera del Brenta (Italy)

  • Task force with in-house experts for rapid assessment of damage 
  • Activation of the assistance structures to quickly gather the claim notifications 
  • Rapid intervention to repair the damage 
  • Preferential channel to settle claims 
  • Advances on claim settlement amounts 
  • Single victim and more than 700 claims paid within the first 2 weeks 

> 700 claims paid within the first 2 week

Floods in South East France

  • Joint crisis committee with Generali France/Europ Assistance France to manage the emergency 
  • Immediate activation of a hotline for customers operating 24/7 
  • Notices on Nice Matin for the victims to improve organization of the emergency activities 
  • Assignment of a special expert to the partners to assist in logistical help, regulate the flow of requests, identify the damaged goods or vehicles etc.

Be open

Our dynamic and proactive approach allows us to offer innovative solutions also in the field of new technologies.

Innovation is crucial to influence changes in our industry. We are implementing innovation initiatives in the following three directions:

  • crowd sourcing innovation 
  • incubation and co-operation with start-ups 
  • innovation through new partnerships

For further information please refer to Our strategy, page 39 and Generali for innovation in the Sustainability Report 2015

As proof that we pay particular attention to technology, we are the first and only Italian company on the list of the so-called smart companies compiled by the MIT Technology Review.
The Group came before companies like IBM, Microsoft and Uber, thanks to an innovative range of insurance solutions based on data analytics.

The insurance market is in the middle of an intense period of change.
Generali decided to approach innovation on different levels, looking at global partnerships with international players like Microsoft that have complementary skills, and seeking to leverage the community of innovators, start-ups, and businesspeople outside of the Group to generate ideas, business models and technical solutions that can help respond to the new challenges.
Gian Paolo Meloncelli
Group Strategy and Business Development Directo