We operate in a complex business that can have a significant impact on our activities and our ability to create value. We are referring, for example, to the consequences of uncertain economic and financial turmoil, technology evolution or the aging global population.

However, we believe that our base is solid enough (capital and input) to become a group that can offer insurance solutions (output) that are easily accessible, and can anticipate and meet customer needs in line with our strategy.

Our activities and output have consequences and internal and external effects (outcome) on the various capital values (financial, human, intellectual, social and relationship, manufactured and natural) used in our daily business.

External context


Capitals / Input


  • Capital strenght
  • Focus on costs and efciency


  • Skilled and competent employees


  • New organizational structure and governance
  • Solid operational discipline

Social and relationship

  • Leadership recognized at European level
  • Strong partnerships
  • Focus on clients
  • Regular dialogue with Institution


  • Huge real estate property


  • Attention to natural resources

Capitals / Output-Outcome


  • Increased protability
  • Better remuneration of the shareholders
  • Improved cash generation


  • Talent development
  • Diversity promotion in the workplace


  • Efficient strucure and processes
  • Leadership in telematics

Social and relationship

  • Distinctive brand
  • New partnerships
  • Better relationships with clients
  • New insurance solutions
  • Tax contribution


  • Enhanced real estate property


  • Better use of natural resources

New customer needs

In an economic environment characterized by uncertainty, consumer attitudes toward insurance products and services are changing. These changes have their roots in two global trends: digitalization, which introduced new options for selling and using insurance solutions, and economic uncertainty, which has impacted spending on certain forms of retirement savings and insurance. Today’s clients are increasingly attentive to quality of service and more independent in their decision-making thanks to a multitude of information sources available via the internet. They are no longer satisfied with simply consulting an agent and purchasing insurance products; they expect the same kinds of tailored services they find in other industries, as well as solutions that respond to their real life needs.

Demographic and social change

Trends in population aging continue to influence contemporary society, driven by a greater life expectancies and falling fertility rates. These trends are only partially offset by migration, which tends to increase the younger strata of the population even though their average income generating power is much lower. Family structures, previously the main backbone of social and economic support, are also evolving, thus increasing the challenges at social level. The implicit risk in these phenomena is the creation of increasingly unbalanced societies, where the higher post-retirement requirements of the older population are no longer properly covered by the public system, and the economic and financial resources produced by the younger categories of the population, or from private savings, have to be directed and valued more carefully. Life insurance plays a fundamental role in monitoring and managing the consequences of a changing society.

Environmental challenges

The climate is changing, becoming increasingly extreme and unpredictable. This is clearly reflected in the factors that can be used to estimate risk, especially for insurance protection against events that depend on the weather such as floods, drought and storms. The rise in claims tied to weather-related catastrophic events is characterized by higher expected losses and increased volatility, resulting in greater uncertainty in pricing the policies, also due to the higher capital absorption resulting from the events being underwritten. If these changes are not reduced, the prices required from customers to get insurance may get too high, or the risks may even become uninsurable in extreme cases. In a scenario in which the community has to face and deal properly with climate change, P&C insurance products can play a primary role in strengthening the financial solidity of the social and economic system as a whole.

Regulatory developments

Insurance industry regulation is extremely active at national, European and international level. In particular the sector is influenced by the following initiatives: Solvency II, the European project aimed at reforming and harmonizing the prudential supervision of the insurance and reinsurance business, aiming, inter alia, at defining capital requirements in order to reduce insolvency risk; the new European Insurance Distribution Directive (IDD), which will introduce stricter rules on the distribution of insurance products in order to increase consumer protection, improve information transparency and reduce conflicts of interest. At the end of the negotiations among the European institutions, a political agreement was reached on 15 December 2015 regarding the European legislation regarding the protection of personal data which will become compulsory for all member states in 2018 and will regard all sectors, including insurance. This regulation was needed because of continuous technological developments, especially with respect to the protection and safeguarding of personal data. Furthermore, it is worth mentioning the Common Framework (ComFrame) Project launched by the International Association of Insurance Supervisors (IAIS) and designed as a set of international supervisory qualitative and quantitative requirements focusing on the effective group-wide supervision of all Internationally Active Insurance Groups (IAIGs).

Uncertain financial and macro-economic landscape

2015 was characterized by modest global growth, uncertainties regarding the possibility of a Grexit, very easy monetary policies and the economic slowdown of emerging economies. In this context, rates on government bonds in advanced countries stayed low and the stock market performance therefore benefited. Once the risk of a Greek exit from the euro was averted thanks to a last minute agreement, market attention shifted to the fragility of emerging markets. In China, fears of an economy worse than the GPD data suggested were also fuelled by a decision by the authorities to intensify depreciation of the Yuan against the dollar. However fears of a hard landing fell towards the end of the year. Other emerging countries have shown some problems, particularly Brazil, with the currency falling sharply and very poor tax metrics. These fears about a global economic slowdown and possible crisis in the international markets prompted the Fed to postpone the first rise in the policy rate. However, the US economy has continued to show signs of recovery: the labour market has confirmed its strength, with unemployment rates down to balanced levels, and the revised GDP in the third quarter led to a 2.1% annualized increase, slightly above the potential. The Fed therefore decided to raise the benchmark rate in December. In the Euro Area, the third quarter GDP stood at +0.3% (compared to the second quarter) due to weak exports. However, business confidence indices point to a recovery in the last three months of the year, both in manufacturing and in services. The overall inflation rate remained well below the ECB's objective. This was largely due to the effect of the drop in oil prices on the prices of manufactured goods and services and the deflationary pressures from emerging countries. As for the insurance industry, we expect good trends in premiums for the P&C sector in the main countries of the Euro-zone, in line with the, albeit weak, economic recovery. The Life business will continue to be affected by the current low interest rates, in addition to a minimum recovery in disposable income. The position of banks will be crucial, who may have increasingly less interest in pushing insurance products once lending increases.



Siamo proattivi e protagonisti nel migliorare la vita delle persone, attraverso soluzioni assicurative specifiche.


Ci dedichiamo al vero ruolo dell’assicurazione: la gestione e la mitigazione dei rischi per le persone e per le istituzioni.


Generali si impegna anche a creare valore.


Ci sta a cuore il futuro e la vita dei nostri clienti e delle nostre persone.


Infine, abbiamo un impatto sulla qualità della vita delle persone. Ricchezza e sicurezza, consulenza e servizi contribuiscono alla qualità della vita delle persone nel lungo termine.



First choice

Un’azione immediata identifica la migliore offerta sul mercato, sulla base di benefici e vantaggi chiari.


Assicuriamo il raggiungimento del risultato, lavorando con impegno per fornire la migliore performance possibile.


Sappiamo anticipare e soddisfare un’esigenza, cogliere un’opportunità. Personalizziamo le soluzioni in base ai bisogni e alle consuetudini dei clienti, affinché ne riconoscano il valore.


Un’offerta semplice, prima di tutto. Facile da trovare, capire e utilizzare. Sempre disponibile, a un costo competitivo.

Insurance solutions

Vogliamo proporre soluzioni assicurative integrate e personalizzate di protezione, consulenza e servizio.

As for capitals other than the financial one, for more information on other external and internal impacts resulting from our business please refer to the Sustainability Report 2015, Corporate governance and share ownership report 2015 and the 2015 Remuneration Report.